{"id":3163,"date":"2023-10-14T09:13:34","date_gmt":"2023-10-14T08:13:34","guid":{"rendered":"https:\/\/chemtechco.com\/?post_type=product&#038;p=3163"},"modified":"2025-11-03T22:41:31","modified_gmt":"2025-11-03T22:41:31","slug":"shampoo-base","status":"publish","type":"product","link":"https:\/\/chemtechco.com\/?product=shampoo-base","title":{"rendered":"Shampoo Base"},"content":{"rendered":"<ul>\n<li>Shampoo base is a basic formulation used as a starting point in the production of shampoo.<\/li>\n<li>The base usually comprises detergent chemicals, thickeners, emollients, and preservatives that form a stable viscous liquid.<\/li>\n<li>The formulation of shampoo base can vary greatly depending on the intended target market, hair type, and desired properties.<\/li>\n<li>Some common ingredients in shampoo base include sodium lauryl sulfate, cocamidopropyl betaine, glycerin, panthenol, and citric acid.<\/li>\n<li>Shampoo base is designed to effectively clean hair while also providing other benefits such as moisturizing, volumizing, or color protection depending on the specific formulation.<\/li>\n<li>Manufacturers often use the shampoo base as a starting point to create customized shampoo formulations targeted to specific customer needs.<\/li>\n<li>The base is usually sold to cosmetic formulators, personal care product manufacturers, and private label companies who add their own specific ingredients and fragrances to create unique shampoo formulations.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"[contact-form][contact-field label=\"Name\" type=\"name\"  required=\"true\" \/][contact-field label=\"Email\" type=\"email\" required=\"true\" \/][contact-field label=\"Website\" type=\"url\" \/][contact-field label=\"Message\" type=\"textarea\" \/][\/contact-form]\n","protected":false},"featured_media":3371,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set"},"product_cat":[138,144],"product_tag":[],"_links":{"self":[{"href":"https:\/\/chemtechco.com\/index.php?rest_route=\/wp\/v2\/product\/3163"}],"collection":[{"href":"https:\/\/chemtechco.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/chemtechco.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/chemtechco.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chemtechco.com\/index.php?rest_route=\/wp\/v2\/media\/3371"}],"wp:attachment":[{"href":"https:\/\/chemtechco.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3163"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/chemtechco.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=3163"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/chemtechco.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=3163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}